Is it a gel? Is it a paste? Nope — it’s SUPER.GOO. This styling sidekick brings serious hold with a flexible, rubbery texture that sets to a slick, natural-looking finish. Our water-soluble, no-flake formula builds bold definition, boosts volume, and even moonlights as a curl enhancer. It’s the ultimate multi-tasker for styles that need staying power without the crunch.